Waxlytical

In this Privacy Policy the following terms shall have the following meanings:

"Our Site" means this website, waxlytical.com and any associated websites, administration tools and/or applications to be provided by us to you;

"We/Us/Our" means Waxlytical, a trading name of Metajam LTD. Registered in England and Wales, 09973610, at 30 Bronte Close, Erith, Kent, DA8 1YB.

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"PII" means Personal Identification Information, which refers to any piece(s) of information: (i) that directly identifies an individual (e.g. by name, address, other identifying number or code, telephone number, email address, etc.) or (ii) that indirectly identifies an individual by being used in conjunction with other data elements. These data elements may include a combination of gender, race, birth date, geographic indicator, and other descriptors.

This Privacy Policy applies only to your use of our site. It does not extend to any websites that are linked on our site (whether we provide those links or whether they are shared by other users).  We have no control over how your data is collected, stored or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

We receive, collect and store any information you enter on our website or through business enquiries.

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3.1 We may collect some or all of the following PII:
 

• Contact details:

  • First name

  • Surname

  • Email address

  • Phone number

  • Business/company name
     

• Marketing preferences:

  • Your choices regarding how we communicate with you (email, WhatsApp, SMS, phone, or other channels).
     

• Business inquiries:

  • Any additional Information shared during consultations or service discussions.

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3.2 We may also use software tools to measure and collect usage and browsing information such as (but not limited to):

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• Internet Protocol (IP) address

• Web and mobile browser type and version

• Operating system

• Web session information including (but not limited to):

  • page response times

  • length of visits to certain pages

  • page interaction information

  • methods used to browse away from the page

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3.3 We may also collect information from Third Parties

• Social media:

  • we may collect publicly available information if you interact with us on social media sites such as (but not limited to) LinkedIn, Instagram and Facebook.

• ​Business partners:

  • Data received through client referrals, partnerships, or CRM integrations.

We only collect PII when you:
 

• contact us via the ‘Contact Us’ page

• subscribe via the ‘Subscribe’ page

• make business enquiries

• interact with our social media pages

Web usage and browse information is collected when you use or view our website via your browser’s cookies.

Our company is hosted on the Wix.com platform. Your data may be stored through Wix.com’s data storage, databases and the general Wix.com applications. They store your data on secure servers behind a firewall.

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When you provide information via our 'Contact Us' page' but you decide not to engage our services we will keep your details for 6 months starting from the date of our last correspondence.

Should you decide to engage our services then we will keep your PII details in our database unless you request deletion.

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When you provide your email address via our 'Subscribe' page then we will keep it in our database  unless you request deletion.

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We don't sell any PII, nor do we disclose the information to third parties, except by your permission or where required by law (for example to government bodies and law enforcement agencies).

We may contact you to:

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• respond to any queries, feedback or comments you submit

• discuss details with regards to any service you may purchase

• resolve a dispute

• collect fees or monies owed

• poll your opinions through surveys or questionnaires

• send updates about our company

• or as otherwise necessary to contact you to enforce our User Agreement, applicable national laws, and any agreement we may have with you.

For these purposes we may contact you via email, telephone, text messages, and postal mail.

We process your personal data under the following legal bases in compliance with GDPR:

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• Legitimate Interest:

  • For responding to inquiries, improving services, and sending relevant communications.

• Consent:

  • When you opt into marketing communications (email, WhatsApp, SMS, etc.). You can withdraw consent at any time.

• Contractual Obligation:

  • When providing clienteling services as part of an agreement.

• Legal Compliance:

  • Where necessary to meet regulatory requirements.

If you would like to: access, correct, amend or delete any personal information we have about you, you are invited to contact us at hello@waxlytical.com.

If you don’t want us to process your data anymore, please contact us at hello@waxlytical.com.

The Waxlytical website may contain links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

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• The right to access

  • You have the right to request Waxlytical for copies of your personal data. We may charge you a small fee for this service.
     

• The right to rectification

  • You have the right to request that Waxlytical correct any information you believe is inaccurate. You also have the right to request Proba Insightful to complete the information you believe is incomplete.
     

• The right to erasure

  • You have the right to request that Waxlytical erase your personal data, under certain conditions.
     

• The right to restrict processing

  • You have the right to request that Waxlytical restrict the processing of your personal data, under certain conditions.
     

• The right to object to processing

  • You have the right to object to Waxlytical processing your personal data, under certain conditions.
     

• The right to data portability

  • ​You have the right to request that Waxlytical transfer the data that we have collected to another organisation, or directly to you, under certain conditions.

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If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact hello@waxlytical.com.

We reserve the right to modify this privacy policy at any time, so please review it frequently.

Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. 

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Last updated: 10/05/2025